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cotWell I know it’s been a long time between drinks, but I haven’t forgotten you all, my dear, loyal readers. I cannot lie though, and in fact have a bit of a confession to make. For the last month or so, I have been shamelessly two-timing you all, planning and building another blog and business. Please let me explain. One night in February, I woke up wide awake, heart pounding with what seemed like a great idea for an eCommerce business – a niche that I was sure wasn’t being very well catered for. After seeking Working Mum’s permission – which was: “Yeh, go for it.” – I’ve been pretty busy ever since making it happen. I can imagine what you’re thinking (metaphorically), “So who’s this exciting young thing he’s dumped us for?”. Well, actually, I’m not leaving you, and would be very happy to tell you all about my plans right now, but given it’s of a slightly adult nature, and my least read post was (somewhat strangely) ‘Sex and the City‘… I guess I’m a little apprehensive to do so just yet.

The name of the business was obvious, basically it just describes what it is. But as this name was not hard to imagine, I was sure the domain name would have been long gone. To my utter amazement though, every suffix variation I could possibly want was available for purchase, so I did so immediately. Sounds expensive but actually, due to my service provider having a 40% off domain names sale that day, I was able to get all five of them for less than A$100 (US$64 or £45). This included the .co.uk and the one I’m using of course, the .com. I saw it as a sign!

Next step was developing a logo and website which, being a designer, I found relatively easy. But I am happy to admit that I knew very little about Internet marketing, other than it would be crucial to the success of the venture. There is a saying in the eCommerce world, ‘You can’t just build it and they will come’. Many podcasts and miles of dog walking later, my heartfelt thanks go out to Daniel and Andy from Internet Marketing and Sterling and Jay from The Internet Business Mastery Academy. I have learned so much from these guys and found the content they provide, not only invaluable, but also highly motivating.

I guess once the site is up and running, perhaps I’ll reveal all, and who knows, maybe some of you will visit and let me know what you think, even if it’s not exactly your cup of tea.

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